The Last Supper Essay - 910 Words

The Last Supper The Last Supper was a very powerful Biblical event, in which Jesus and his disciples gathered for one final dinner together. According to the Bible, important events took place during the Last Supper, including an announcement by Jesus that one of his disciples would betray him and the first communion. To artists in the fifteenth and sixteenth centuries, it was necessary to give proper deference to such notable occurrences. Both Leonardo da Vinci and Jacopo Robusti, known as Tintoretto, took upon the challenge of recreating the Last Supper. While Last Supper by da Vinci and Last Supper by Tintoretto are very similar in subject matter, they differ in composition, symbolism, and the choice of†¦show more content†¦Da Vinci has arranged the disciples into groups of three and tied all the groups together through their hand motions giving this piece a symmetrically aesthetic feeling. Your eye is taken on a journey through the oval-shaped composition of the piece, but it is clear that Jesus serves as the vital magnet. The Last Supper by Tintoretto is a beautiful Mannerist-style painting in which the painter creates a revolutionary type of composition. The piece’s surface plane now shoots in a diagonal motion and Jesus is noticeable only because of the light around his head. There is a feeling of unsure commotion throughout the figures as they lean into uncomfortable positions, such as the maid in the foreground. The figures also seem to blossom in light through a darkness of the background. The two brightest areas, Jesus and the light fixture, fight for the viewers attention and create a sense of uncertainty, perfecting what the Mannerist’s set out to accomplish. The use of symbolism in both Da Vinci’s and Tintoretto’s Last Supper is important to the interpretation of each piece. Da Vinci is the first known artist to place Judas, the disciple who betrays Jesus, on the same side of the table as Christ. This subtly symbolizes the trust that Jesus shared with his followers, and it is more realistic. By placing Christ in the center, as the focalShow MoreRelatedThe Last Supper By Sebastiano Ricci1234 Words   |  5 Pagesbring the joy. Fun in life or silence for the soul. In other words, painting is a language that communicates an artist s ideas and emotions based on the artist s painting techniques. The Last Supper by Sebastiano Ricci, an Italian artist, illustrates the biblical moment where Jesus and his disciples reunite for last time. Above all, the art’s balanced symmetry, composition, colors, and sharpness enhances the symbolic meaning of Ricci’s art work. Symmetry are often used in painting, although sometimesRead MoreAnalysis Of The Art Piece Name Yo Mama s Last Supper By Cox962 Words   |  4 PagesIn this essay I am going to conduct an â€Å"Australian Bushman† approach to analyze the art piece name Yo Mama’s Last Supper by Cox. Later on in the essay, I will include contextualization of the analysis. This art piece portrays a darker colored woman in the middle with twelve men sitting at the table, six men on each side. She is not wearing any sort of garments except for a simple white cloth around her spread out arms. All men are divided into three-men group based upon similar actions. The man immediateRead MoreThe Last Supper638 Words   |  3 PagesThe Last Supper, by Leonardo da Vinci, is one of the most famous works of art in the world. This painting represents the religious ceremony with Jesus Christ and his 12 disciples. This is the last meal that was shared between him and his disciples before his arrest and his untimely crucifixion. Leonardo was commissioned to execute the painting in the Dominican monastery of this Church by Duke of Milan, Ludovico Sforza. Leonardo da Vinci was an artist, scientist, architect, author, engineer, inventorRead MoreThe Last Supper2048 Words   |  9 PagesThe Last Supper – Research Essay The Last Supper is a religious scene in the Catholic bible, which tells the story of the last meal the night before the crucifixion of Jesus Christ. An important role in its religion, the Last Supper scene has been recreated by artists many times. These visual interpretations of the event generally show Jesus, surrounded by his disciples. During the meal, Jesus breaks the bread and serves the wine accompanied with the command â€Å"Take this all of you and eat it†¦ thisRead MoreWhat is The Eucharist?1467 Words   |  6 PagesPassover. The symbolism of both rituals is deeply entwined; we remember, give thanks, worship, and renew our covenant with God. Jesus instituted the Eucharist at the Last Supper. Although scholars are uncertain as to whether the Last Supper was the Passover meal, it â€Å"took place in the atmosphere of the Passover† . The Last Supper added a new dimension to the Jewish ritual meal, â€Å"in terms of what (or better who) was celebrated† . Jesus asked the disciples to â€Å"do this in memory of me† (1 Cor 11:24Read MoreThroughout The Bible, Jesus Is Known For Eating With The1458 Words   |  6 PagesJesus created a connection with the marginalized groups and spread the word of God. The last supper was the last meal that Jesus shared with his disciples before his crucifixion. In my essay, I will discuss the painting The Sacrament of the Last Supper by Salvador Dalà ­. I will discuss how the painting shows the divinity of Jesus, displays Jesus, and interprets the last supper. The Sacrament of the Last Supper by Salvador Dali is a large painting in the National Gallery of Art. In the painting thereRead MoreAssemblage Art And The Arts At Ohio State University968 Words   |  4 PagesMichael Smooke Collection, its name is The Last Supper. Though I didn’t learn about assemblage, I was exposed to the relevance of one of the most historically significant paintings by Leonardo da Vinci, The Last Supper. This late 15th-century painting is a religion icon and depicts Jesus Christ and his 12 disciples at their last supper before Jesus was sent off to get crucified. I believe the piece of art I analyzed was clearly inspired by Leonardo’s The Last Supper due to the same name and key similaritiesRead MoreThe Prayer Of An Ecumenical Worship1634 Words   |  7 Pagesin today’s context the bread and the wine are a way of honoring the sacrifice upon the cross. The gap between the human life experience from the Last Supper to a Communion is difficult to bridge. Some believe that the bread and wine are a literal representation of Christ’s body. Others partake of Communion as a way to recreate a version of the Last Supper. Not to say that is a wrong way of interpreting the bible, but that the practice fai ls to understand the historical-critical perspective of whatRead MoreRenaissance : The Last Supper1418 Words   |  6 Pagesthe forefront of the Renaissance and change in the European society. Leonardo Da Vinci, also named Leonardo di ser Piero da Vinci, was one of the most famous of these Artists at this time, composing multiple pieces of art such as â€Å"The Last Supper.† â€Å"The Last Supper† by Leonardo Da Vinci is one of the most reproduced, fascinating, and elegant paintings from the Renaissance. The original is 15 by 29 feet large, but multiple reproductions have smaller dimensions to be more compatible for spaces in museumsRead MoreThe New American Standard Bible965 Words   |  4 PagesScripture quoted in this paper is from the New American Standard Bible (NASB), as it appears in the Comparative Study Bible, for the purpose of compliance with Bacone College’s Christian Ministry Degree program. The Lord’s Supper 14  ¶ When the hour had come, He reclined at the table, and the apostles with Him. 15 And He said to them, â€Å"I have earnestly desired to eat this Passover with you before I suffer; 16 for I say to you, I shall never again eat it until it is fulfilled in the kingdom of God

GD Random Free Essays

Chicago natives Grammar Award winner Kenya West and celebrated hip hop a artist and actor Common. Both artists provide the book’s foreword as well. From convict to conqueror, pistol to pen, Ward serves as a legitimate role MO del and real life urban legend for today’s misguided youth. We will write a custom essay sample on GD Random or any similar topic only for you Order Now A self made entrepreneur, politician n, community activist and leader, Ward is a native of Chicago Altered Gardens, one of the t suggest housing projects in America. The DVD chronicles his street life, criminal enter prices and rise to a life of rightful endeavors with Altered Gardens serving as the backdrop. A vivid and heart wrenching testimony to the laws of survival and success, â€Å"Ga nester with a Heart of Gold: The None G. Story† was produced by Block 8 Productions and directed by Goodie and Chick who are best known for their music video work with hip ho p artists Kenya West, Pit Bull, Ill’ Jon and Moss Deft. Redrawing journalist Adam Matthews h eloped shape the film’s narrative and wrote Common’s script. While the film captures and portrays the essence of gang life in Chicago, Ward ‘s life growing up, family ties, imprisonment, his rise in the Gangster Disciples and his transit ion out and ended, the book is a more personal narrative from Ward offering straight fro m the streets life advice and motivation. Ward’s personal story is an encouraging tale. The former gang leader has com platelet transformed his life and dedicated his path toward making a way for others t o follow. Political prisoner and founder of the Gangster Disciples, Larry Hoover, hand picked No none Ward to implement a new direction of change and betterment for the community at la urge, with â€Å"Growth and Development† becoming the new battle cry. â€Å"Street violence is not going to go away overnight,† Ward acknowledges. It is difficult to understand what these young people are dealing with if you haven’t been the re and lived that life. I’m not proud of my past, but it is what it is and because of it, I now have a unique platform to engage the possibility of change. It crushes my heart to know that it’s a war zone out here. Every time a child is killed, a part of me dies with them. I’m a soldier out here now trying to make a change. If my personal story can help someone then know God is using me and I’m a better man more for it. I’m giving away my books and DVD’s to help get the word out n the streets that there is a better way and we have got to end the violence. † Ward is serious about pulling others up with him. Utilizing the hip hop com unity as his vehicle, he has garnered a list of noteworthy accomplishments to his credit ova re the years. He actively engages the efforts and support Of several hip hop luminaries. Cell, from NBC ‘The Voice† made a personal appearance at Ward’s Chicago book signing race nutty and has committed to assisting with the holiday book giveaway. He partnered with race Roding artist Trey Songs to create the Songs for Peace Foundation, joined with rapper/ actor T. I. O speak to youth in schools and hosted a toy drive for Chicago children with hip hop artist t Wake Flak. Ward’s early accomplishments include working with President Barack Obama as an activist in Altered Gardens, and organizing Chicago first National Gang Summit for Pea CE attended by Russell Simmons, NFG legend Jim Brown and Minister Louis Farmhand. How to cite GD Random, Papers

Thomas Hardy, No Buyers free essay sample

How Does Thomas Hardy Communicate a Scene of Pathos in No Buyers? Thomas Hardy portrays a sense of isolation and desolation contrary to our idea of a street scene with his use of literacy techniques such as his choice language, emotive diction and pathetic fallacy which causes the reader to feel a sense of pathos towards the people in No Buyers. No Buyers is split into three stanzas which vary in length, rhyme and rhythm and thus, this doesn’t provide a rather unnatural structure and this is reflected in the poem with no buyers in a street scene. Each stanza focuses on the only three things in the street a man, woman and pony. This emphasises to the reader the stark reality of the true lack of not only buyers but people on this street creating a sense of solitude. Furthermore, one key way Hardy communicates a sense of pathos is via the use of his language. We will write a custom essay sample on Thomas Hardy, No Buyers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Throughout the whole of the poem the reader receives the theme of that everything laborious and this is shown not only by the diction choice but also the use of caesuras, alliteration and other literacy techniques. For example, on line two the brushes, baskets, cradles and chairs are described as â€Å"Labours along the street†. This is rather ironic and strange because these are the sort of items that would be used to hold people, babies, or items but instead it is now being perceived as something negative and resistant and this is further emphasised by the enjambment at the end of the first line where there should be a pause and this emphasises the incongruence’s of these items. Moreover, Hardy’s portrayal of time in No Buyers gives the impression of something very sluggish and arduous with the man’s paces being described as â€Å"slower than a funeral tread† and both the man and the woman walking â€Å"step by step â€Å"and this gives a sense of lack of purpose with all their merchandise weighing them down. In addition this is further shown by the caesuras in the form of commas either side of â€Å"step by step† and this slows down the rhythm of the poem drastically. This sense of lack of motion contrasts to what we would normally expect in a street scene, thus evoking the feelings of pity and sadness.

Marketing and Lego Essay Example

Marketing and Lego Essay Executive Summary Since LEGO Group’s (LEGO) inception in 1932, the world-famous toy maker overcame numerous challenging obstacles to become the leader in the building toy segment. By 2010, LEGO had witnessed all-time high annual sales of over US$3. 7 billion to become the fourth-largest toy manufacturer in the world. Upon analysis of LEGO’s strengths through Resource-Based View, LEGO holds few key competitive advantages attributed to their success: strong brand name and innovative culture. These traits are not imitable or easily substitutable. However, the competitive landscape has drastically increased in the building toy industry as analyzed with Porter’s Five Forces. Essentially, the deteriorating barriers to entry from loss of trademark protection, Disney’s acquisition of Marvel for greater control of entertainment licensing, and increased rivalry among existing firms from little product differentiation are the main drivers of high competition in the observed market. Therefore, in order to uphold the market leader position in the building toy market and ensure financial success in the years ahead, it is strongly believed that the combination of differentiation and first-mover strategy will best allow LEGO to capitalize on the opportunities available in this growing industry while mitigating the threats from the changes in the market. Although several viable alternatives are present in order to address the mentioned concerns, expanding to the adult market with specialized LEGO sets for hobby and professional purposes is the most suitable. We will write a custom essay sample on Marketing and Lego specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing and Lego specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing and Lego specifically for you FOR ONLY $16.38 $13.9/page Hire Writer By tapping into this huge demographic consisting of many previous LEGO users, LEGO will diversify its product lines, gain a new channel for revenue generation, protect its brand from competitors’ similar products and maintain high brand recognition from wider targets. Problem Statement The LEGO Group (LEGO) is facing new threats emerging in the toy industry from company acquisitions, intensifying competition in the building blocks segment and risk of brand dilution. Representing one of the fastest growing categories in the global toy sales of US$83. billion in 2010, building sets hold a great opportunity despite uncertainty if LEGO is to successfully develop a product expansion strategy that can maintain LEGO’s current market dominance, high brand value and achieve a financial success. Porter’s Five Forces (Appendix A) The threat of the existing toy companies expanding into the building blocks segment is fairly high due to the similar cost structure and operation requirements. LEGO’s biggest competitor MEGA Bloks proved that other companies could carve out a percentage of the building toy market. LEGO is dealing with two kinds of buyers: small retailers and larger chains. With more than two-thirds of LEGO’s revenue coming from the 200 large retailers, these buyers have fairly high bargaining power. The small stores do not have such bargaining power with LEGO considering their order sizes and revenue contribution. The bargaining power of the suppliers is assumed to be weak as the companies in this industry can freely select their suppliers. For instance, LEGO reduced 80% of its suppliers, showing the flexibility of choosing from wide range of suppliers and significant control over supply-related costs. On the other hand, the rivalry level in the industry and the building sets segment is high. The acquisition of Marvel by Disney placed a large amount of entertainment licensing under the control of Disney which indicates that licensing agreements that LEGO relies on to add values to its products will become more difficult to obtain. Lastly, the threat of substitutes for both toys and building blocks products is assumed to be high as parents will often encourage other activities for their children such as playing sports, exercising, or reading books instead of having them play inside. To conclude, it is strongly believed that the combination of differentiation and first-mover strategy will best allow LEGO to capitalize on the opportunities available in the growing industry while mitigating the threats from the changes in the market environment. SWOT Analysis (Appendix B) LEGO is a globally recognized brand with long history of producing creative and educational toys and has established significantly positive image to the consumers. Thus, LEGO can embrace its reputation and knowledge in the industry to further diversify its product offerings. LEGO has many loyal parent customers buying LEGO products for their children. It is important to understand that the consumers are not the buyers of the products. Once the active consumers of LEGO, the parents trust its products and LEGO is deeply rooted in their personal experience. However, new product lines that reflect the current popular children’s culture face the challenge of appealing to the children and answering strict demands of parents. Nonetheless, LEGO has weaknesses as well. Digital Design Program offering customized product offering with delivery can be assumed to be incurring extra costs since LEGO cannot leverage its economies of scale. LEGO’s loss of patent protection is also the weaknesses that other competitors exploit. As competitors introduce plastic brick products that are compatible with the LEGO brick designs, the consumers are misled into buying the products thinking that they are LEGO. As competition and licensing control intensify to threaten LEGO, the organization should avoid expensive/additional marketing and legal campaigns in the building blocks segment, and divert such resources to take advantage of the unexplored segments in the market. Value Chain Resource-Based View Analysis (Appendix C) While LEGO’s business activities create value and competitive advantages for the firm and its customers, they do so with varying degrees. First, among the primary activities, inbound and outbound logistics are assumed to be standard practices across the industry, contributing little towards competitive advantage. The operation systems offer LEGO a high level of competitiveness since LEGO’s corporate governance is rare and difficult for competitors to imitate. Lastly, marketing and sales strategy for LEGO are unique due to the exclusive nature of licensing agreement, its history and long-term effort of brand building. LEGO’s general and human capital management contribute to its competitive advantage by applying the expertise and knowledge accumulated over the decades, making it extremely difficult to imitate. Technology development and procurement activities at LEGO are assumed to be similar to the general and human capital management and they are relatively unique to LEGO due to its organizational culture history. In conclusion, LEGO’s management should continue creating added values in their products through the above activities, with significant focus on marketing and sales to further synergize with their strengths as indicated in SWOT analysis and operations systems, which include product designs, to expand their product lines into new market segments. Alternative 1: Expand product lines targeting girls As indicated in the SWOT analysis, the market coverage for girls in the building blocks is assumed to be fairly low at this point. LEGO can expand its product designs by obtaining the licensing agreements with entertainment companies that girls favor, as well as adopting new product designs for girls. For example, diversifying its Duplo product lines with themes, such as princesses from Disney cartoons that girls will prefer over boys, will allow LEGO to capture the potentially under-served market segment. By increasing their product lines with minimal design expansion, LEGO is effectively ‘creating’ a sub-segment within the industry and challenging other competitors, which are trying to compete in the traditional building sets segment. Essentially, LEGO is positioning itself as a segment leader once again and capturing a large portion of the end-users and customers. Nevertheless, there are several risks associated with the alternative: first is the market uncertainty. In other words, young girls may not be as interested as boys in building blocks products even with appealing themes. Therefore, thorough target segment research involving focus groups and interviews is recommended to mitigate this risk. Secondly, there is low barrier to entry in this sub category of end-users. The competitors are easily able to compete in this market segment, by designing similar products with themes that will be targeting girls instead of boys. This is possible because re-tooling of the equipment is not costly, as the machines are manufactured to be able to handle multiple designs. Lastly, the increased control over licensing agreement is another major concern: with the themes involving Disney characters, it will be very competitive to acquire licensing agreements, given the previous relationship Disney has with Mattel and Hasbro. Fortunately, this risk can be mitigated by creating themes that do not use the characters’ names or key features, thus avoiding any misjudgment or legal conflicts. Alternative 2: Expand product lines targeting adults/previous LEGO users Given LEGO’s long history of being in the toy business, it is correct to assume that the older generation, who are the parents of the children that LEGO targets, have had experience playing LEGO sets. This fact brings up two unique and strong bases for an inimitable business strategy: 1). By targeting the adults LEGO will increase the size of its potential market. Re-attracting the once loyal customers will not involve complicated new marketing strategies as they can be easily connected based on nostalgic elements. While the threat comes from commoditization of LEGO sets due to similar products being produced by LEGO’s competitors, the past user experience of playing with LEGO sets will never be able to be copied. 2). Furthermore, the distinction between children as consumers and parents as customers made it difficult for LEGO to align the interests and expectations of its two stakeholders. Product expansion into the adult market enables LEGO to focus only on the product development as adults will not necessarily look for traditional values (i. e. educational factors) that LEGO toys have. Fortunately, LEGO for adults will not be a pioneer project. Around the world, many LEGO fans have uploaded pictures of items creatively made by the fans themselves with LEGO pieces (APPENDIX D). LEGO for adults will reflect this on-going global trend and design specialized LEGO pieces for adult users. LEGO for adult users will be used for professional and hobby-related purposes. Engineers can use LEGO to design new bridges, buildings and landmarks while general hobbyists can build a new computer case, frame for pictures and small stools. While LEGO sets for children was considered a toy, LEGO for adults will be a whole new category allowing its users to create art, functional items and highly creative masterpieces to attach unique personal experience and irreplaceable values. Recommendation (Appendix D) Ultimately, it is recommended for LEGO management to undertake the second alternative, to redesign the existing LEGO pieces to be more functional and target the adults. Although other strategy is a viable option, in order to address the concern of competition from absence of patents, lack of product differentiation, and higher dependency on popular licensors, the aforementioned solution is the most suitable. By tapping into this huge demographic consisting of many previous LEGO users, LEGO will diversify its product lines, gain a new channel for revenue generation, protect its brand from competitors’ similar products and maintain high brand recognition from wider targets. LEGO building sets for adults will protect LEGO with a new patent and decades of established loyalty. The LEGO sets for adults will be sold online for two main reasons: 1). This new product line is in an unique product category that does not belong in either the traditional toy stores r the home hardware department. 2). Adults have the mean to purchase (i. e. credit cards) things sold online. Furthermore, the unclear future due to Disney’s purchase of Marvel will be neutralized with the concept of the LEGO sets for adults. While the association of popular pop culture in LEGO theme is important to appeal to children, adults will be more concerned with what they can make with the pieces. Therefore, these new LEGO pieces will be bigger, come in greater variety in shapes and allow more complicated technical flexibility and aesthetic brevity. Upon a glance, completed sets made with such pieces will fit well with other furniture and items in a typical household. LEGO can effectively leverage the current usage of LEGO sets by the professionals and hobbyists like the University of Cambridge and Nathan Sawaya to showcase how they use LEGO. Finally, it is highly likely that once the adults start purchasing and manipulating LEGO sets for their own use, they will opt to buy toys and the traditional LEGO sets from LEGO for their own children, establishing stronger and wider customer retention for many years to come. Marketing and Lego Essay Example Marketing and Lego Essay Executive Summary Since LEGO Group’s (LEGO) inception in 1932, the world-famous toy maker overcame numerous challenging obstacles to become the leader in the building toy segment. By 2010, LEGO had witnessed all-time high annual sales of over US$3. 7 billion to become the fourth-largest toy manufacturer in the world. Upon analysis of LEGO’s strengths through Resource-Based View, LEGO holds few key competitive advantages attributed to their success: strong brand name and innovative culture. These traits are not imitable or easily substitutable. However, the competitive landscape has drastically increased in the building toy industry as analyzed with Porter’s Five Forces. Essentially, the deteriorating barriers to entry from loss of trademark protection, Disney’s acquisition of Marvel for greater control of entertainment licensing, and increased rivalry among existing firms from little product differentiation are the main drivers of high competition in the observed market. Therefore, in order to uphold the market leader position in the building toy market and ensure financial success in the years ahead, it is strongly believed that the combination of differentiation and first-mover strategy will best allow LEGO to capitalize on the opportunities available in this growing industry while mitigating the threats from the changes in the market. Although several viable alternatives are present in order to address the mentioned concerns, expanding to the adult market with specialized LEGO sets for hobby and professional purposes is the most suitable. We will write a custom essay sample on Marketing and Lego specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing and Lego specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing and Lego specifically for you FOR ONLY $16.38 $13.9/page Hire Writer By tapping into this huge demographic consisting of many previous LEGO users, LEGO will diversify its product lines, gain a new channel for revenue generation, protect its brand from competitors’ similar products and maintain high brand recognition from wider targets. Problem Statement The LEGO Group (LEGO) is facing new threats emerging in the toy industry from company acquisitions, intensifying competition in the building blocks segment and risk of brand dilution. Representing one of the fastest growing categories in the global toy sales of US$83. billion in 2010, building sets hold a great opportunity despite uncertainty if LEGO is to successfully develop a product expansion strategy that can maintain LEGO’s current market dominance, high brand value and achieve a financial success. Porter’s Five Forces (Appendix A) The threat of the existing toy companies expanding into the building blocks segment is fairly high due to the similar cost structure and operation requirements. LEGO’s biggest competitor MEGA Bloks proved that other companies could carve out a percentage of the building toy market. LEGO is dealing with two kinds of buyers: small retailers and larger chains. With more than two-thirds of LEGO’s revenue coming from the 200 large retailers, these buyers have fairly high bargaining power. The small stores do not have such bargaining power with LEGO considering their order sizes and revenue contribution. The bargaining power of the suppliers is assumed to be weak as the companies in this industry can freely select their suppliers. For instance, LEGO reduced 80% of its suppliers, showing the flexibility of choosing from wide range of suppliers and significant control over supply-related costs. On the other hand, the rivalry level in the industry and the building sets segment is high. The acquisition of Marvel by Disney placed a large amount of entertainment licensing under the control of Disney which indicates that licensing agreements that LEGO relies on to add values to its products will become more difficult to obtain. Lastly, the threat of substitutes for both toys and building blocks products is assumed to be high as parents will often encourage other activities for their children such as playing sports, exercising, or reading books instead of having them play inside. To conclude, it is strongly believed that the combination of differentiation and first-mover strategy will best allow LEGO to capitalize on the opportunities available in the growing industry while mitigating the threats from the changes in the market environment. SWOT Analysis (Appendix B) LEGO is a globally recognized brand with long history of producing creative and educational toys and has established significantly positive image to the consumers. Thus, LEGO can embrace its reputation and knowledge in the industry to further diversify its product offerings. LEGO has many loyal parent customers buying LEGO products for their children. It is important to understand that the consumers are not the buyers of the products. Once the active consumers of LEGO, the parents trust its products and LEGO is deeply rooted in their personal experience. However, new product lines that reflect the current popular children’s culture face the challenge of appealing to the children and answering strict demands of parents. Nonetheless, LEGO has weaknesses as well. Digital Design Program offering customized product offering with delivery can be assumed to be incurring extra costs since LEGO cannot leverage its economies of scale. LEGO’s loss of patent protection is also the weaknesses that other competitors exploit. As competitors introduce plastic brick products that are compatible with the LEGO brick designs, the consumers are misled into buying the products thinking that they are LEGO. As competition and licensing control intensify to threaten LEGO, the organization should avoid expensive/additional marketing and legal campaigns in the building blocks segment, and divert such resources to take advantage of the unexplored segments in the market. Value Chain Resource-Based View Analysis (Appendix C) While LEGO’s business activities create value and competitive advantages for the firm and its customers, they do so with varying degrees. First, among the primary activities, inbound and outbound logistics are assumed to be standard practices across the industry, contributing little towards competitive advantage. The operation systems offer LEGO a high level of competitiveness since LEGO’s corporate governance is rare and difficult for competitors to imitate. Lastly, marketing and sales strategy for LEGO are unique due to the exclusive nature of licensing agreement, its history and long-term effort of brand building. LEGO’s general and human capital management contribute to its competitive advantage by applying the expertise and knowledge accumulated over the decades, making it extremely difficult to imitate. Technology development and procurement activities at LEGO are assumed to be similar to the general and human capital management and they are relatively unique to LEGO due to its organizational culture history. In conclusion, LEGO’s management should continue creating added values in their products through the above activities, with significant focus on marketing and sales to further synergize with their strengths as indicated in SWOT analysis and operations systems, which include product designs, to expand their product lines into new market segments. Alternative 1: Expand product lines targeting girls As indicated in the SWOT analysis, the market coverage for girls in the building blocks is assumed to be fairly low at this point. LEGO can expand its product designs by obtaining the licensing agreements with entertainment companies that girls favor, as well as adopting new product designs for girls. For example, diversifying its Duplo product lines with themes, such as princesses from Disney cartoons that girls will prefer over boys, will allow LEGO to capture the potentially under-served market segment. By increasing their product lines with minimal design expansion, LEGO is effectively ‘creating’ a sub-segment within the industry and challenging other competitors, which are trying to compete in the traditional building sets segment. Essentially, LEGO is positioning itself as a segment leader once again and capturing a large portion of the end-users and customers. Nevertheless, there are several risks associated with the alternative: first is the market uncertainty. In other words, young girls may not be as interested as boys in building blocks products even with appealing themes. Therefore, thorough target segment research involving focus groups and interviews is recommended to mitigate this risk. Secondly, there is low barrier to entry in this sub category of end-users. The competitors are easily able to compete in this market segment, by designing similar products with themes that will be targeting girls instead of boys. This is possible because re-tooling of the equipment is not costly, as the machines are manufactured to be able to handle multiple designs. Lastly, the increased control over licensing agreement is another major concern: with the themes involving Disney characters, it will be very competitive to acquire licensing agreements, given the previous relationship Disney has with Mattel and Hasbro. Fortunately, this risk can be mitigated by creating themes that do not use the characters’ names or key features, thus avoiding any misjudgment or legal conflicts. Alternative 2: Expand product lines targeting adults/previous LEGO users Given LEGO’s long history of being in the toy business, it is correct to assume that the older generation, who are the parents of the children that LEGO targets, have had experience playing LEGO sets. This fact brings up two unique and strong bases for an inimitable business strategy: 1). By targeting the adults LEGO will increase the size of its potential market. Re-attracting the once loyal customers will not involve complicated new marketing strategies as they can be easily connected based on nostalgic elements. While the threat comes from commoditization of LEGO sets due to similar products being produced by LEGO’s competitors, the past user experience of playing with LEGO sets will never be able to be copied. 2). Furthermore, the distinction between children as consumers and parents as customers made it difficult for LEGO to align the interests and expectations of its two stakeholders. Product expansion into the adult market enables LEGO to focus only on the product development as adults will not necessarily look for traditional values (i. e. educational factors) that LEGO toys have. Fortunately, LEGO for adults will not be a pioneer project. Around the world, many LEGO fans have uploaded pictures of items creatively made by the fans themselves with LEGO pieces (APPENDIX D). LEGO for adults will reflect this on-going global trend and design specialized LEGO pieces for adult users. LEGO for adult users will be used for professional and hobby-related purposes. Engineers can use LEGO to design new bridges, buildings and landmarks while general hobbyists can build a new computer case, frame for pictures and small stools. While LEGO sets for children was considered a toy, LEGO for adults will be a whole new category allowing its users to create art, functional items and highly creative masterpieces to attach unique personal experience and irreplaceable values. Recommendation (Appendix D) Ultimately, it is recommended for LEGO management to undertake the second alternative, to redesign the existing LEGO pieces to be more functional and target the adults. Although other strategy is a viable option, in order to address the concern of competition from absence of patents, lack of product differentiation, and higher dependency on popular licensors, the aforementioned solution is the most suitable. By tapping into this huge demographic consisting of many previous LEGO users, LEGO will diversify its product lines, gain a new channel for revenue generation, protect its brand from competitors’ similar products and maintain high brand recognition from wider targets. LEGO building sets for adults will protect LEGO with a new patent and decades of established loyalty. The LEGO sets for adults will be sold online for two main reasons: 1). This new product line is in an unique product category that does not belong in either the traditional toy stores r the home hardware department. 2). Adults have the mean to purchase (i. e. credit cards) things sold online. Furthermore, the unclear future due to Disney’s purchase of Marvel will be neutralized with the concept of the LEGO sets for adults. While the association of popular pop culture in LEGO theme is important to appeal to children, adults will be more concerned with what they can make with the pieces. Therefore, these new LEGO pieces will be bigger, come in greater variety in shapes and allow more complicated technical flexibility and aesthetic brevity. Upon a glance, completed sets made with such pieces will fit well with other furniture and items in a typical household. LEGO can effectively leverage the current usage of LEGO sets by the professionals and hobbyists like the University of Cambridge and Nathan Sawaya to showcase how they use LEGO. Finally, it is highly likely that once the adults start purchasing and manipulating LEGO sets for their own use, they will opt to buy toys and the traditional LEGO sets from LEGO for their own children, establishing stronger and wider customer retention for many years to come.

Briefly describe the laws of the UK and the ethical rules of the CFA and their effectiveness in ‘keeping the markets clean’. The WritePass Journal

Briefly describe the laws of the UK and the ethical rules of the CFA and their effectiveness in ‘keeping the markets clean’. Introduction Briefly describe the laws of the UK and the ethical rules of the CFA and their effectiveness in ‘keeping the markets clean’. IntroductionBibliographyRelated Introduction In financial market, investors try to gain benefit from their investment. Some investors lose and some investors gain. The market is likely a committee for control fair trading. Profits are cause of violated rule of investment, so the markets have many problems which lead to the market abuse. This essay is about the significant problem that is insider dealing, lead to unfair trading. This problem spreads to the worldwide. Moreover, this essay focus in why insider dealing is wrong, history of insider dealing, CFA standard, process and development for solving the insider dealing in UK, mosaic theory and defense of legitimate research. To begin with definition of insider dealing, following from FSA Handbook 2006, is behaviors of someone who attempts to trade in related investment base on inside information or nonpublic information. The reasons of why insider dealing is wrong, firstly, insider dealing can prejudice the efficiency of the markets, for example it reduces liquidity of the markets and Raise cost of capital. The stock prices should reflect from all available information and hence provide trustworthy signals on based of investment decisions, if a stock market is efficiency. Moreover, the insider dealing endangers the fair market development and organized markets, so it demoralize confidence of investors. It can menace to damage confidence by decline investors beliefs for the fairing market, affect them to take out their money from investment. Furthermore, the insider dealing is immoral because unfair dealing base on unequal in information access. Lastly, it is conflict to business ethics, for example, it destroys companies and their shareholders and recently, many cases in US have significantly broken the fiduciary duty by employees using inside information which belongs to a company. Move to the historical of insider dealing, at the end of World War II, stocks buying and selling in a firm base on information only known in the firm or its directors. This behavior is widespread and legitimate. It was considered wrong for individual benefits for the expense of the main shareholders in a firm between the end of World War II and late decade1950. Although, between the decade 1960 and early decade 1979, the exercise became widespread and often using knowledge for take over. In 1973, the Sunday Times was describing the insider dealing as the crime of being something in the City. A joint statement for criminal sanctions was released by the Takeover Panel and the Stock Exchange in 1973. After that, a number of legislation was passed through Parliament, but it was aborted. The sections 69-73, Part V of the Companies Act 1980 was released for force insider dealing as a criminal offence on 23 June 1980.So the historical of insider dealing shown the insider dealing was concern ed long time ago but it quit difficult and take a long time to release the regulations or laws for force and punishment, because the insider dealing is difficult to define. This behavior should concern by ethic of investor (Cole, 2007). The most important institute of investment which is Chartered Financial Analyst Institute (CFA) also concern about the insider dealing. CFA was issuing Standards of Professional Conduct. The insider dealing was mention in term of material nonpublic information in Standard II (Integrity of Capital Market). In the standard II A. said â€Å"Members and candidate who possess material nonpublic information that could affect the value of an investment must not act or cause others to act on the information†. CFA present reason of acting on nonpublic information wrong because capital markets, institutions and investment professionals was eroded confident because the idea from special access and inside information able to get unfair advantage from investors or organizations who use public information for investment. In UK, the financial regulatory system is self regulation. The self-regulatory arrangements have not been adequate. It was pressured from global factors more than domestic factors. The global factors are significantly changing company law and financial regulations (Gilligan, 1999). The problem of punishable lead to poor market, because the regulations was issued by only authorized persons and key employees in some cases. Hence, the Finance Services and Market Act 2000 (FSMA) presented the chance to create a single regulator, renovate and consolidate the law of UK financial services and right of enhanced regulatory powers for the regulator. So, FSMA provide the FSA to make rule with wide range. Moreover, the FSA also has ability for investigatory and enforcement powers, including the capability to act for avoid market abuse and accuse offenders who are dealing with insider materials. In July 2005, the Market Abuse Directive (MAD) came into largely force. The MAD provisions and the market abuse regime were similar. Nearly five years ago, the Market Conduct in Code of FSA was published in original. In detail, the standards should be examined by everyone who involves in the significant part of UK’s financial markets such as someone who are trading in The UK, including from overseas. The standards are clear in particular, so it is expected to see through descriptions for defining and definition for example, what is and what is not market abuse. The Code gives obviousness for users who involve in financial markets. Furthermore, it brings everyone know about between trading on UK markets, what standards able to be expected. The FSA is not a regulator for enforcement. Otherwise, its purposes to retain clean the markets and discourage abuse through combine enforcement action and prevent measurements. Therefore, improvement of the FSA’s securities transactions checking system lead to heavy investment. The FSA will improve their ability to detect track market abuse (Cole, 2007). The major difficult for enforcing insider dealing regulation in UK are detection, jurisdiction, difficulty of proof, limited enforcement resources such as high cost of prosecution, and ambivalence about censure and general issues of   legitimacy. Sometime, insider dealing can be comparatively easy to identify in financial market in some cases. Especially, if there are radical an abnormal fluctuations in the stock value, which are pursued shortly later by publication of take-over or similar scheme. On the other hand, the identification for defining someone who use inside information, is the most difficult for practical enforcement. These problems are aggravated in the market which functions due to increasingly unidentified, global and complicated markets and so precise measurement of the situation of insider dealing is almost impossible. The distorted nature of information from inside and widespread use of useful possession of securities compound these finding problems. The finding problems in UK are perhaps greater than in other countries as a result of the greater amount of secondary trading that mirrors UK market. In all possibility there is a potentially massive dirty amount of insider dealing since new technologies and global markets enlarge the insider dealing abuse scope (Gilligan, 1999). The CFA institute promotes the method for solving of using non-public materials in legitimate way, which is mosaic theory. Definition of the mosaic theory, which was mention in the standard II A., is an analyst method to assemble and interpret information about a corporation from many sources. Mosaic theory may was regarded for analytical significant conclusions from public material and non-public material information. For example, a firm so as to determine the underlying firm’s securities value and provides recommendations to customers or investors on the basis of that information. In CFA magazine March-April 2011, Kurt Schacht, CFA, who is managing director of Standards and Financial Market Integrity Division of CFA Institute, was mention about Defense of Legitimate Research, which is about research method, using expert networks and respected in mosaic theory were attacked by insider dealing. In US, federal agents have started charging players in financial market, who are firm insiders, investment fund managers and executive directors, for research firms, which were called â€Å"expert networks†. The expert networks available investors to enter in inside information in exchange for a charge. Some case of research firms were charged for obtain benefit and other non-public materials straight from publicly traded firm employees. Allegation of the cases was approached by federal government, the firm employees, who create the specialists network, were more ways for sample of insider information.   From all indications, the wave of insider dealing cases is the starting of more expanding round of insider dealing probes. Media reporting has watched to overstate the circumstance to the detection of casting doubt on the model of expert network and anyone who exercise the service. Furthermore, many still have question, if the U.S. Securities and Exchange Commission (SEC) or other regulators define insider trading again, possibly to comprise a number of legitimate and research methods employed by firm analysts. The allegation has argued that someone who was basically employing standard primary research methods and approaching the mosaic theory in at least one of the cases. The effect has been analysis of this well-established exercise. The reporting has confused the businesses, prompting many lawful analysts and investors to query the exercise of research networks and other completely exercises for horror of reaching caught up in the detection. Regarded from CFA’s analysis, some cases did not about legitimate the mosaic approach using and occur to be clear insider dealing examples. CFA has supported the techniques of thorough, hard working, and honest research. The most great analysts can show their distinction in many ways, including the talent to transcend the significant point and search for disappear fact and situation the boost the investment. Ethical analysts have adequate opportunities to discriminate themselves exclude intentionally getting nonpublic information from someone who should not share this information. For analysts, hedge fund managers and network experts who violate the rule, will attempt to defend their behavior. They might try to justify their violation of using inside materials by regarding the mosaic theory, however illegitimate effort should not reduce appropriateness of the mosaic theory when practical correctly. Significantly, as an institute committed to supporting the greatest ethical con duct standards, CFA strongly sustain the attempts of federal investors and SEC to control insider dealing. Since the investigation continues to improve, CFA will be closely detecting any activities attack on legitimate research. Moreover, CFA have extended to SEC for further explanation and guarantee that the process of legitimate research is not threaten. Furthermore, CFA has developed a task force, including other business experts and CFA charter holders to evaluate any activities resulting from regulatory probe. Overall, the insider dealing seem to the serious problem which was concerned and attempt to solve long time ago, but this problem still appear now, because the problem is difficult to detect the behavior. Both in UK and CFA have considered the problem and try to develop their regulations and standards, including forcing someone who is violate the regulations and standards.   The major factors of difficulty enforcement are detection, jurisdiction, difficulty of proof, limited enforcement resources and ambivalence about censure and general issues of legitimacy. The method for solving of using non-public materials in legitimate way, which is mosaic theory, was promoted by CFA Institute. This theory also has threat from someone, who use insider information, try to justify their behavior. However, Illegitimate effort should not reduce appropriateness of the mosaic theory when practical correctly. In addition, CFA has developed a task force, including other business. Bibliography CFA Institute. (2010) Material Nonpublic Information. In: Standard II Integrity of Capital Markets. Ethical and Professional Standards and Quantitative Methods, Person, pp.36-45 Cole, M. (2007) Insider Dealing in the City. Available: fsa.gov.uk/pages/Library/Communication/Speeches/2007/0317_mc.shtml [Accessed 9 April 2011] Ferguson, R. B. and Page, A. C. (1992) Enforcement. Investor Protection London, Weidenfeld and Nicolson, pp. 106-120 FSA (2011) Market Abuse. In: The Code of Market Conduct. FSA Hand Book. Available: fsa.gov.uk/pubs/hb-releases/rel111/rel111mar.pdf [Accessed 5 April 2011] Gilligan, G. P. (1999) The Enforcement of UK Insider Dealing Regulation. In: Regulating Insider Dealing. Regulating the Financial Services Sector, pp.183-191 Gilligan, G. P. (1999) The Need for Continuing Review of Financial Services Regulation. In: White Collar Crime and Financial Services Regulation. Regulating the Financial Services Sector, pp.21-36 Schacht, K. (2011) In Defense of Legitimate Research. CFA Magazine, March-April, pp.21

Which Year of High School Is Most Important for College Applications

Which Year of High School Is Most Important for College Applications SAT / ACT Prep Online Guides and Tips To figure out which year of high school academics is the most important, it helps to think of high school as a marathon. In order to win a marathon, of course you have to run the whole time – if you stop running, then lots of other people will pass you. But because you’re human, when you’re running a marathon, you can’t really run at the same speed the whole timed. Instead, you learn to pace yourself early on, and then really bust out your best sprint when it counts – at the finish line. So which part of high school is that all-out sprinting finish line? Read on for our answer. All Years Are Important Before I tell you which is the most important year of high school, let's be real: you can't really snooze your way through any of these four important years.High school is designed so that every year is a building block for the next. In other words, the classes you can take junior and senior years depend in large part on what you’ve been doing the previous years. This means that 9th and 10th grades are the setup years: this iswhen you take the prerequisite classes you need to take high level classes later, and also when you join the activities that you will hopefully rise to a leadership position in. On top of that, freshman year can be a reallyhard adjustment year. You suddenly have high school-level demands, much more academic and social pressure, not to mention the wild ride of adolescent development and the surge of hormones that comes with it. Actually, 9th grade is so hard that research shows that itis the make it or break it year – the year that determines whether kids stay to finish high school or drop out altogether. That awkward moment when your hormone surge turns you rabid. 12th grade is also not the best time to start slouching. Even though the GPA colleges will see is made up mostly of grades from the first three full years of high school,first-semester senior year grades are sometimes sent in with your transcript. This means that 12th gradealso needs to be stacked with impressive classes that build on what you accomplished junior year. What's more, if you really slack off senior year, your acceptance could even be rescinded Finally, if you’re taking AP classes, good grades on AP exams can get you college credit or at least place you out of intro college classes. Every AP class in every year matters - and you will most likely take the most number of AP classes in 11th and 12th grade. Junior Year Is the MostImportant If you were paying careful attention, you might have noticed that the last section kind of gave short shrift to 11th grade. That's because junior year is so important that we need to talk about it separately. Show off your academic chops The main reason that junior is the most important year for your college applications is because it’s the last full year of high school that colleges see. It also represents you atyour most mature -since teens grow a lot year by year, junior year is the best way forcolleges to extrapolate what you'll be like as an adult. Because you want to demonstrate your full capabilities, 11th grade should be the hardest course load year on your transcript.It should most closely approximate a college course load, so that colleges can get a sense of how you would handle that level of work. So, my advice is to take the highest level courses that you can reasonably handle (meaning get a B or higher in). Remember, this is the time to really push yourself, especially in classes that are your strengths, that you are passionate about, or that you can see yourself pursuing in college. Since you will be doing such intense and impressive work in your challenging classes, your 11th grade teachers are probably going to be the teachers that will write your college recommendations. Definitely come to class ready to impress. (Get a more detailed scoop on letters of recommendation in our guide.) Artglass: raising the bar onbringing your teacher an apple. Make up for past mistakes Another key reason that junior year is socrucial is that it can be the time when you redeem a lackluster freshman or sophomore year. Colleges like to see one of two things from your academic career: either a strong performance that is maintained throughout, or an upward trend of doing better and better each year.If you got reallygood gradesin 9th and 10th grade, then nice job! And, 11th grade needs to be more of the same - great grades in even harder classes. But if you had a tough time in 9th or 10th grade, then 11th grade is the year when you can show colleges the full range of your abilities by pulling off a banner year of good grades. Imagine an admissions officer seeing at a transcript with mediocre grades in 9th grade, followed by a junior year of challenging classes and good grades. This officer will see a student who rises to the challenge and has the perseverance to keep going even in the face of a setback. Time to erase those early bad grades from the admission officer's mind. On the other hand, a bad junior year canmake a good freshman or sophomore year look like a fluke. Now picture that same admissions officer seeing a transcript with a bunch of 10th grade A's, followed by 11th grade B's and C's. This time, the officer is likely to conclude that the strong sophomore year performance is not really an indicator of the student's ability. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Crush upcoming key tests At the same time, 11th grade is the year of important testing. Of course, you will take lots of tests every year of high school, but your junior year will most likely be full of statewide and nationwide tests that will matter a lot on your college application. AP exams that will end up on your college applications (check out ourfull list of available AP exams). If your state has a required exit exam, you will likely take it at the end of junior year. The PSAT – a test that is called â€Å"practice† but that you have to take very seriously because it couldqualify you for the National Merit Scholarship program and givea sense of howyou will likely score on the SAT (learn moreabout the PSAT here). SAT subject tests that will end up on your college applications (here's a breakdown of everything you need to know about SAT subject tests). And, of course, the SAT itself, which you will most likely take for the first time in late winter or early spring of your junior year.Learn why a high SAT/ACT score is the best single way to improve your chance of admission to a competitive school. You will be weighed. You will be measured. Hopefully you won't be found wanting. Be a leader Because junior year is also the last full year of extracurriculars that colleges will see, this might be the perfect time to prove your ability to lead and manage others. So run for that student council election, audition for that starring role, or work your way up to first singles on the tennis team! Can you be elected an officer of your club or student organization? Can you become captain of your sports team? Can you headline a performance, stage an exhibition, or get a lead role? Can you assumelarger responsibility for a volunteer project, like orienteering others or organizing donations? Is it Rumplestiltskin? Plan your future Finally, junior year is the year of the college search! This is when you will decide on where and how you will spend the next fouryears of your life. If you're curious how that process works, read our explainer. What If I Screwed Up My Junior Year? If you've been reading this and panicking because your junior year didn't go according to plan, don't worry. You still have some good options. You can explain what happened on your college applications, try to make up the grades through some hard work, or even just chalk it up to experience and move on to do better in the future. Did something happen in your personal life to derail you? Anything like your parents divorcing or losing a job, a serious illness or injury, or any other tremendous life upheaval is a completely understandable reason for grades to fall.If this happened to you, the key thing is to explain to colleges exactly what you were going through. Use either your personal essay or the â€Å"tell us anything else† space on your application to let schools know your circumstances. Additionally, for extra impact, ask your counselor or the teacherswriting your recommendations to also narrate these adverse events in their letters Are you still in the middle of your junior year? If you are still in the middle of 11th grade and have just noticed that your grades are slipping, there is probably still time in the year to undo the damage. Remember, your mid-year grades aren’t going to be seen by colleges, so you still have time to mitigate the situation. This is the time to ask the teachers whose classes you are struggling with for help, for extra credit assignments, or anything else that can help boost both your grade and their opinion of your work ethic. Also, if you've been taking it easy, this is the time to hit the books. Without overwhelming yourself, and without depriving yourself of sleep (7-8 hours a night is what the doctor ordered) or your sanity, spend some extra time assessing your study habits and improving them. Think about letting your social life take a bit of a backseat for now while you study – trust me, your future is worth a little hermitbehavior. Is hermit behavior anything like hobbit behavior? Because I think I could really get used to elevensies and second breakfast. Another way to make the case that you haven’t actually performed up to your potential is to really do your very best on the SAT or ACT test. A high score will show that you have untapped potential. We havedetailed advice on raising your GPA fastand on getting a full 2400 SAT score. Are you planning to recommit to academics in the future? Sometimes what happened in high school should just stay in high school. If you let your work slip,butnow have come to you to a sudden realization that you need to refocus on academics, then what you really need issome more time to show what you can really do. Then this might be the time to rethink your target schools, and then try to transfer midway through your college career. For example, you could first go to community college for one or two years, and then apply to a state or private university as a transfer student. Another great option is to seek out a university system and first enroll at aless selective campus, eventually transferring to one of the more selective ones.Explore your options in our guide to applying to college with a low GPA and our roundup of the best collegeswith low GPArequirements. What’s Next? Thinking about planning your high school curriculum? Then check out our discussion of the classes you should take in high school. If you’d like to see what a rigorous course load would look like, read our article on planning a challenging curriculum in high school. To learn more about how your GPA is calculated, read about how your GPA works and the difference between a weighted and unweighted GPA. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Customer Relationship Management and E-Commerce Strategies Essay

Customer Relationship Management and E-Commerce Strategies - Essay Example The findings are that in general both websites serves as customer interaction platforms that are also transactional, and serve up products that customers can purchase, and which the backend systems process. The backend systems, apart from processing transactions, also allow for the creation of customer accounts, from where the platform is able to better manage customer experiences and interactions, by remembering customer purchases and transaction histories. (Green Mountain Coffee Roasters Inc., 2004; Starbucks Corporation, 2013). II. Main Findings At the Starbucks site there are many activities geared towards managing relationships with customers. At the very basic, the website offers visitors the opportunity to be part of the mailing list for its newsletter. The very concept of the webpage itself is a big relationship management and transactional portal, where customers are able to buy extras and gifts, such as ornamental pieces for the holidays, coffee cups, and pouches of coffee to be brewed at home. The items are prominently displayed at the center of the pages like in a catalog, with prices, and clicking on the product images brings the customer to a page where the customer can place the order in a bag, for later payment. The site then through this particular gifts page is an interactive way for the company to engage customers and to allow for transactions. Taking a step back, putting the original www.starbucks.com on the URL bar redirects the customer to the Starbucks Store. In this way the online visitor to Starbucks is engaged in the same way as Starbucks would engage customers in their stores. The virtual presence is also configured as a store (Starbucks Corporation, 2013b). In fact, taking a step back, each of the categories in the Starbucks online store, from tea to coffee to equipment, drinkware and the Starbucks Card categories, lead to pages that sell merchandise. The entire site can be construed as a customer relationship platform, and behind it is an accounts management system where customers can create accounts to facilitate the building and the maintenance of the customer relationships online. The latter includes understanding purchase patterns, purchase histories, and generally archiving customer transactions to potentially improve the customer engagement process moving forward. At the back too it can be construed that IT is a vital aspect of the entire experience. The CRM front end as described above must have at the back of it a support infrastructure that includes orders processing and fulfillment, and a backend to track all transactions and manage specific customer relationships through the maintenance of databases of customer interactions (Starbucks Corporation, 2013). In contrast the Green Mountain Coffee website is less forward with its products, having no catalog at the home page for instance, in the way that the Starbucks site pushes its products with pricing and orders fulfillment all in front when the visito r visits the site. Moreover, where Starbucks automatically redirects visitors to starbucks.com directly to its online store, Green Mountain Coffee’s home page is a general page about the company, with key products displayed out in front, but no pricing and related orders fulfillment options present. That said, the Green Mountai

Select 3 artworks designed by 3 graphic artists of your choice Essay

Select 3 artworks designed by 3 graphic artists of your choice. Following an extensive research on the elements and principles - Essay Example The message in it is feeling good. Although there is a sense of humor in the design of this work, this has not overridden the sense of seriousness in it because his sincere thoughtfulness and intimate approach elevate his design. Evidently, the graphic designer has managed to achieve a commendable presentation of the elements and principles of art in this piece of work. The color selection and distribution has been wisely done and this has created a good tonal contrast, enhanced harmony in the artwork and helped to mark out the shapes of the various components of the artwork more clearly. There is a good contrast between the various components of the art like the acacia trees, the shrubs, the Good design and the sky. Texture and shape are well brought out in the artwork using shapes, color and lines. A single look at artwork is enough to reveal that the acacia leaves are smooth but they have sharp thorns and the branches of the shrubs are sharp and prickly. The artist has managed to stimulate the ‘feel good mood’ through a strategic positioning of the Good design, using color contrast and shape to emphasize on it and the use of the bright color tones around it. The tactful tilting of G and d is powerful enough to provoke limitless feeling of happiness in the viewers of the artwork. There is a good use of space and representation of distance through a careful selection of color shades, use of light and size of objects. For example, bigger and light objects represent the nearest distance while the furthest part of the sky is represented by the dark blue color. Generally, the artwork is of a good scale, it is well balanced and all the components are proportional. No component is too big or small for its location and neither is one-half of the artwork more overloaded than the other one. This work is both directional and emphatic. wiu.edu (1) defines direction as the visual path the viewer’s eye will follow. Direction has been created using color and observers can easily assume their standing point behind the dark leaves and focus towards the artwork’s focal point, the Good design. By paying attention to the smaller details of this work, Sagmeister managed to come up with a piece of graphic art that offers something new every time one looks at it. Bobby Logic Bobby Logic is one graphic artist who strongly believes that artwork is a mood shifter and awakens the inner soul of man. This is clearly evidenced by the artist’s pieces of work including the Sancta Margot, a piecework he produced in 2011. Seemingly, the intention of this art is to enlighten the hearts and minds of those who see it by generating a dramatic mood. The artist has achieved this very well. The selection of bright colors, especially for the Sancta Margot and the bubbles is powerful enough to electrify the mind of the viewers and bring radiant beauty, making life colorful and vibrant. The artist also deserves credit for his careful use of line to enhance the mood of the artwork. The soft sensitive lines of the face and arms were effective in creating a graceful image, which is powerful enough to generate emotional attachment unlike when he could have used a heavy gesture line or mechanical lines. The representation of the bubbles as round, bright and smooth is helpful in drawing the viewers of this artwork into a solemn moment of reflecting on the good and pleasurable side of life. The careful use of lines and color has also helped to enhance shape, tonal

King Lear and the Analysis of the Family Concept Essay Example for Free

King Lear and the Analysis of the Family Concept Essay The issue regarding which is more important, love and family ties or fame and political power are issues that are always present in every generation. Well, which is really more important that we should devote our lives in search for the more important thing? Is blood really thicker than water? It is a subjective topic in which persons have different experiences and stand about the subject matter. This paper aims to answer this question by referring to the epic play of William Shakespeare: King Lear. It is also important to look at the values and actions displayed by the characters of the stories and to analyze whether they are still applicable in our contemporary time. â€Å"King Lear† is regarded by many critics as one of the best works of the arguably greatest writer that has ever lived, the immortal William But despite being on of the author’s last works, â€Å"King Lear† had echoed throughout literary history as one of the best read and staged play. It has also become a staple material for those who endeavor in literature studies. The success of the text owes much to the themes that the text generates. One of those themes is an issue that the whole world can relate to about a family. The socio -cultural nature of the family had amplified significantly the readership of the text as it is being used as a study text by those in the social sciences. Family and Society Family is an essential part of the society. It is a major component in the aspect of social health in the world we live in. The family which includes the parents and children, all play a big role in shaping the society, in maintaining the social health of the place we call home. The family is a means of the propagation of life, wherein because of the family, societies continue to exist. It is because of the parent’s capability to bear children and raise them to become better people, thus accounting for a better society. Comparison and Contrast between Modern and Shakespearean King Lear Family The modern American family has more diverse components not just the typical family members. Often times, the structure of a modern family is greatly influenced with the modern influence brought about by the changing times and ideas. Modern societies are not only characterized with the great influence of technological advances and dependency, but rather in more complex terms, the modern family is subjected to changes in the ideals behind the essence of a modern family image. (Woloch 1997) But unlike in modern families, the aristocratic family of King Lear in Shakespeare’s work typifies the basic notion of family struggles at that time. The character of King Lear is portrayed as a struggling human being eager to win the favour of his children in the most drastic ways he knows best. The intention of the character of King Lear is to do what he thinks is best for his sons and daughters. However, he became so obsessed in power and blinded by his intention to protect his daughters at all costs in the expense of Cordelia. In discerning the true identity of a modern family, we realize the need to evaluate the changes in the basic unit of structure in the society from Shakespeare’s time until now. During the early centuries, the family is characterized by only one true virtue: it is composed of the father, the mother and their children. The history behind the family as a concept, involves the idea of each roles portrayed by each entity. The father is the sole provider of the family; the mother is the one who takes care of the children and the household; and the children are there to be nurtured, loved and provided for. But generally these concepts have become the main stereotypes brought into the modern societies. The play has those stereotypes. King Lear is portrayed as a noble aristocrat obsessed with his power. Cordelia is also a pivotal character in King Lear wherein she is seen as a typical good daughter who always follows her father. However, the fool can be put as an allegory of Shakespearean society wherein truth is at its essence of being true. Times change and almost everything in the society changes and has changed. Not just from infrastructure, but also the amount of knowledge shared and experienced by everyone. The concept of family has also changed dramatically. Brought by the women revolution and the emergence of the feminist concept, the country has experienced the women greatly influence the manner in which concepts in the society is changed.(Woloch 1997) The role of women in the society has greatly changed from the stereotyped domesticated females, to the working and productive women of the future.(Kemp Squires 1997) This is an important phenomenon in history that must be addressed in order to define the concept of changing family image. One notable contribution came from the â€Å"changed† status of women and the achievement of gender equality in the country. Another contributing factor to the changing views in family image made by the play King Lear is the role portrayed by men in the society. From a patriarchal type of society, King Lear for instance, experience a dramatic change brought about by the change in the status of women.(Woloch 1997) Men in modern times have to compete more and more with women in context of career and including family life. There is a great paradigm shift of roles from the earlier centuries wherein men have the sole right to work for their family. In modern societies, women share equal roles in bringing and managing resources within the household. These events are clearly depicted in both stories of King Lear and Cordelia. Placed in both different contexts, the two characters in the play depicted the changes within the modern family. In the King’s character, the life of a domesticated father is shown albeit part of the aristocracy. The concept of tough love towards Cordelia is present in all acts. Having experience what probably most modern fathers are experiencing, Shakespeare realized is that being a domesticated father entails the kind sympathy for mothers who spends most of the time taking care of the kids. While men busily work to earn their monthly income, mothers are entailed with a much greater responsibility in terms of taking care of the children. There is a conflict shown in the essay in which the author questions his capacity, as a male figure in the society, to handle such responsibility in the home. While his wife is away, he maintains to struggle between his job as a writer and as an on-hands father. Every domesticated father will realize that it is somehow degrading to realize that he can not do his job or fulfill his professional aspirations in life if he exchanges his role with the wife. There is the internal conflict that lies within the men to question their respective roles in the society and specifically in their own family. Osborne explains the struggles experienced by men in accepting that hard roles that women portray in the society. Once they too have experienced being domesticated, this eventually changes their own perception of their role in the family. Sexual identity and social identity is another main idea in the play’s depiction of courtship. In the story, social acceptance has a main role in considering this kind of modern family. This can be seen over the courting of the Duke of Cornwall towards Cordelia. Over the years, society has witness the growing number of social class relationships that includes a child or the wanting of a child. Many states still is irreconcilable with the issues behind aristocracy. But it is of practice to respect and tolerate the decision by the protagonist in handling his family. Obstetrics, Family, and Social Health on King Lear   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Obstetrics is a key in maintaining social health because it deals with a big part in the society – the family. A particular concept which can be adapted in thes paper, Obstetrics makes sure that life propagates, because it takes care of the women’s concerns during pregnancy, the formation of a new life, a life that would play a big role in the society. Obstetrics takes care of being able to have children of your own, which is another important factor in the family. A child, the product of the parent’s love and efforts, completes the society’s building block, the family (Nesbitt, 2002). As in the case of the main protagonist in the play, the same concept can be applied since King Lear had a difficult time in handling his children effectively. Comparison of the Concept of Family in other Shakespearean Plays In the story of Antigone, Haemon must choose between her love for Antigone and the fame and political power that await him if he obeys his father. In both Antigone and King Lear, the concept of patriarchal obedience is evident. Now Haemon is facing a dilemma because of the conflict between his love and his father. The same choice goes for Antigone for she wants to give her brother the honor of being buried in the right way. Both cases can be traced back to the struggles of Cordelia under his father. However, doing so would mean that she must disobey King Lear’s order. Disobeying the king does not only take the opportunity to be the princess by marrying the king’s son, Haemon, but her own life as well. But Antigone and Haemon decided to follow their hearts. In the end, Antigone killed herself. Knowing that his love is death, Haemon also decided to end his life. Thus, their value for their love ones cost them their own lives. However, they still gain the respect and sympathy of the people of Thebes. It can be said that the actions of Antigone and Haemon are not applicable in our present time. Although there are several movies that portray the same idea, this rarely happen in reality. It is a very rare case in which lovers decided to end their lives since it is impossible for them to be together. They can be considered as martyrs rather than heroes because of the act. Antigone also displays the kind of courage and determination that is greatly needed in our society today. Although she is a woman, she defies the odds and even the king for what she believes is right. Adding to the fact that she lives in the period when woman are considered inferior to man. This kind of courage is really needed by the present generation. Not only woman but men as well that have the courage to stand up and are willing to sacrifice their own lives in order to make a change. Today, although woman are accepted by our society and are ‘said’ to be equal to men, there are still some times that they are afraid to speak out and fight for their rights. Also both men and women are sometimes afraid to question some of the things that they find unjust in the society. They are afraid to face the consequences and are unwilling to make a change to improve social order. This characteristic is really needed in our society today, the courage to fight for what is right even if the whole society is against us. If only there are those like Antigone that are willing to give it all in order to make a change, I’m sure that our society will be a better place to live.   On the other hand, King Lear cannot consider himself victorious. His persistence and determination to exercise his power over the people of Thebes had a considerably great cost. Not only had he lost the sympathy of his people not to mention the approval of the gods but the life of his daughters and sons as well. His authority blinded him and the result is loosing the persons that he values the most. If our present leaders will demonstrate the same reason and behavior like that of King Lear, the people will surely revolt and take their powers and authority away and give it to someone more deserving and just. The people will surely not tolerate such actions. Whether to choose love and family over fame and political power is really a big decision. You cannot have the best of both worlds. To pursue love means to let go of powers and fame and vise versa. Also we cannot really determine which is important, whether to choose love and family ties over fame and power depends upon the situation. What is important is that we do not only consider our own benefit in making the right decision. Also the stories show that to pursue love and power is not wrong, however living your life to attain just one of them is sure to cost you a lot. In making a decision we should both consider the heart and as well as the mind in order to come up with the right decision. References: Ashbee, Edward. American Society Today. New York: Manchester University Press, 2002. Hertz, Rosanna, and Nancy L. Marshall. Working Families : The Transformation of the American Home. Berkeley: University of California Press, 2001. Hutter, Mark. The Changing Family. 3rd ed. Boston: Allyn and Bacon, 1998. Kemp, Sandra, and Judith Squires. Feminisms. Oxford Readers. Oxford ; New York: Oxford University Press, 1997. Woloch, Nancy. Early American Women : A Documentary History, 1600-1900. 2nd ed. New York: McGraw-Hill, 1997. Wakefield, Thaddeus, and NetLibrary Inc. The Family in Twentieth-Century American Drama. New York: P. Lang, 2004.

A Man For All Seasons :: essays research papers

A "Man for All Seasons" is about a man so subtle and saintly that an actor who takes on the role must be able to project an almost superhuman presence. As is evident, the story is based on the life of Sir Thomas More, man of God and chancellor to the court of Henry VIII. The year is 1530 and from what I know, actors in this movie typically wear transparent half-masks and double up on roles. More was the only member of Henry VIII's government who would not be seduced or corrupted by Henry's threats. When the king asked More to sign an oath establishing the monarchy as head of the Church of England, More refused. He could not alter the law, he said. As the play progresses and More loses his wealth and even his freedom, he becomes almost self-righteous in his strict adherence to the law. Exasperating, but he must remain sympathetic as his family goes down with him into grief and poverty. The man who plays him must show both his affectionate disposition and his unshakable piety or the script would be just an exercise in mouthing lines. What I saw from the story was how the wheels turn in More's mind, the glow of warmth and the bleakness of despair that flicker across his face. It is not enough to paint him as a man. He must be a man among grovelers and syncophants, a towering presence. A man for all seasons, in other words. In most cases, I am compelled to say that one probably would not be able to successfully preserve their integrity in a situation such as Thomas More's. But in response to the question of whether or not a man can reasonably hope to do so, I believe that More's behavioral response exemplifies a positive confirmation of such. Even if it could not be reasonably expected for a man to maintain his integrity when consistently faced with such a dilemma, it would probably be asserted that such was understandable. Somewhat indirectly, this case reminds me of Aristotelian and Platonic discussions of virtue and the nature of man. Some philosophers would probably insist that man

Family friends in Edinburgh Essay

I have decided to base my project on the bed and Breakfast restaurant owned by family friends in Edinburgh, Scotland. The following is a brief out line of the sub problems I have created for myself: 1. Creation of a logo which identifies and represents the business. 2. A database of customer details. This task will also consist of a form for potential customers wanting to book rooms. 3. A menu – this task will cover both AM and PM food orders – breakfast and dinner. The Marrakech does not provide lunch. A spreadsheet related to the Bed and Breakfast part of the business. This spreadsheet will include things such as the cost of each individual room. 5. As most customers attend the Marrakech as a family group – which works out cheaper task five will be a plan of a family room the Bed and Breakfast provides. Analysis of Individual Tasks Task 1: Input requirements For the creation of the logo I need to find out what the business would like me to have. To do this I will need to design two different logos for them to choose from. Output requirements: I have to finally produce at least one effective logo, which identifies the Bed and Breakfast restaurant. This logo must be replicable and bold so that it stands out and can be used in advertising at a later date. For the production of the database I must ensure I enter all the correct customer details into it. For example: Names, addresses and contact phone numbers. For the form letters I just basically need to make sure that all the questions I create are sensible and appropriate to the business’ requirements. I will also need to see which particular fields are/not needed. Output requirements: I have to finally produce a database for the customer details of those related to the bed and Breakfast. The database should be able to add records and identify double bookings so that I am able to either reject or accept applications for the Marrakech. It would also have been useful to have included a ‘Which Date? ‘ query so that the staff can type in a date to see what it is that is happening then, e. g. is the room booked, vacant etc.

Lord of the Flies †Break Down of Society Essay

Civilization is the key to keeping society in order. If many individuals lose this civilized state, the society they are in begins to break down. Ralph, Simon, and Jack are the major problems with the breakdown of their society. Anything done in a community, whether it is multiple actions or nothing at all, can change it for better or for worse. Firstly, Simon is inactive in the social order of the boys and isolates himself from them. Secondly, Ralph has attained leadership over everyone which sets Jack’s leadership off. Ralph tries to bring order to the island which in turn causes a breakdown and defect of a group of boys. Lastly, Jack is the main point that caused their society to breakdown. One of the bigger – but not the biggest – problems in a social order breakdown is people who do not take part in the control. Simon does not part take in the actions and feud between Ralph and Jack in order to feel that he is not part of it. During the day, arguments usually happen. This is when Simon isolates himself in what he calls his â€Å"mat of creepers† (160). He roams around at night causing paranoia among the boys as he appears to be the beast. This activeness at night is to achieve a feeling that he is not changing the society that is trying to be made. When Simon does try to bring forth information and help them, he was killed by the savage boys – â€Å"he was murdered† (172) as said by Ralph. This is the first human-related death on Jack’s behalf, the one death that is leading the boys on the island into savagery and a major loss of their civilized state of mind. However, even someone’s leadership can cause people to break from a group and bring downfall to the whole group. Ralph’s leadership style is one that one boy on the island did not agree with. This caused him to defect from the group and form his own society. Ralph leads with a democratic manner – with safety and rescue – whereas Jack leads with a dictatorship style – with hunting and having everything go his way. When Jack goes, all the boys follow, and this leaves Ralph with nothing forcing him to leave his civilized manner and do what he can to survive. The society is broken when the â€Å"savages† (as they are called â€Å"when Ralph stared into the savages eyes† on page 220) start to hunt for a human-being instead of a pig. With people who bring the evil ways of living into a civilized group of people, they turn and lose that civilized manner. Jack represents the evil side of mankind. Jack leads with the way of survival, not rescue. He has lots of power because he instills fear within the boys which allows him to control them. Jack and his hunters do not want to feel guilt for this way of leading or even for the killing. The boys do this by â€Å"painting their faces so they wouldn’t see† (59). This is referring to them not wanting their conscience to see that they are slowing bringing their society to a breaking point. When Jack kills the first pig, he feels a sense of pride and accomplishment. This causes him to lose part of his civilized state to further progress this killing. He then kills a sow with piglets and then a human being – Simon. This killing spree has caused Jack to completed lose his civilized state and is able to hunt Ralph – another human being – without putting any face paint on at all. He then has the ability to kill without feeling guilt or remorse. Societies that face dystopia in their worst time will start to become dismembered and break apart. Anyone can break from society and cause it to come crashing down. Simon managed to by imputing nothing and furthering Jack’s feeling of completion, Ralph did by being a good leader and pushing Jack away to his own society and Jack did by losing his civilized manner to become a savage. Whether the breakdown is caused by someone being really good, really bad, or even in between, anything and anyone can destroy a society with a simple little action.

Battle of Camden - American Revolution

Battle of Camden - American Revolution The Battle of Camden was fought August 16, 1780, during the American Revolution (1775-1783). Having withdrawn from Philadelphia to New York in 1778, Lieutenant General Sir Henry Clinton, commanding British forces in North America, shifted his focus south. That December, British troops captured Savannah, GA and in the spring of 1780 laid siege to Charleston, SC.   When the city fell in May 1780, Clinton succeeded in capturing the bulk of the Continental Armys southern forces. Raiding from the city, Lieutenant Colonel Banastre Tarleton defeated another retreating American force at the Battle of Waxhaws on May 29. Having taken the city, Clinton departed leaving Lieutenant General Lord Charles Cornwallis in command. With the exception of partisan groups operating in the South Carolina backcountry, the closest American forces to Charleston were two Continental regiments commanded by Major General Baron Johann de Kalb at Hillsborough, NC. To rescue the situation, the Continental Congress turned to the victor of Saratoga, Major General Horatio Gates. Riding south, he arrived in de Kalbs camp at Deep River, NC on July 25. Assessing the situation, he found that the army was lacking in food as the local population, disillusioned by the recent string of defeats, was not offering supplies. In an effort to restore morale, Gates proposed immediately moving against Lieutenant Colonel Lord Francis Rawdons outpost at Camden, SC. Though de Kalb was willing to attack, he recommended moving through Charlotte and Salisbury to obtain badly needed supplies. This was rejected by Gates who insisted on speed and began leading the army south through the North Carolina pine barrens. Joined by Virginia militia and additional Continental troops, Gates army had little to eat during the march beyond what could be scavenged from the countryside. Armies Commanders: Americans Major General Horatio GatesMajor General Johann de Kalb3,700 men British Lieutenant General Lord Charles CornwallisLieutenant Colonel Banastre TarletonLord Rawdon2,200 men Moving to Battle Crossing the Pee Dee River on August 3, they met 2,000 militia led by Colonel James Caswell. This addition swelled Gates force to around 4,500 men, but further worsened the logistical situation. Approaching Camden, but believing he greatly outnumbered Rawdon, Gates dispatched 400 men to aid Thomas Sumter with an attack on a British supply convoy. On August 9, having been informed of Gates approach, Cornwallis marched out from Charleston with reinforcements. Arriving at Camden, the combined British force numbered around 2,200 men. Due to disease and hunger, Gates possessed around 3,700 healthy men. Deployments Rather than wait at Camden, Cornwallis began probing north. Late on August 15, the two forces made contact approximately five miles north of the town. Pulling back for the night, they prepared for battle the next day. Deploying in the morning, Gates made the error of placing the bulk of his Continental troops (de Kalbs command) on his right, with the North Carolina and Virginia militia on the left. A small group of dragoons under Colonel Charles Armand was to their rear. As a reserve, Gates retained Brigadier General William Smallwoods Maryland Continentals behind the American line. In forming his men, Cornwallis made similar deployments placing his most experienced troops, under Lieutenant Colonel James Webster, on the right while Rawdons Loyalist and Volunteers of Ireland militia opposed de Kalb. As a reserve, Cornwallis held back two battalions of the 71st Foot as well as Tarletons cavalry. Facing off, the two armies were constrained to a narrow battlefield which was hemmed in on either side by the swamps of Gum Creek. The Battle of Camden The battle commenced in the morning with Cornwallis right attacking the American militia. As the British moved forward, Gates ordered the Continentals on his right to advance. Firing a volley into the militia, the British inflicted several casualties before surging forward with a bayonet charge. Largely lacking bayonets and rattled by the opening shots, the bulk of the militia immediately fled the field. As his left wing disintegrated, Gates joined the militia in fleeing. Pushing forward, the Continentals fought vigorously and repelled two assaults by Rawdons men (Map). Counterattacking, the Continentals came close to breaking Rawdons line, but were soon taken in the flank by Webster. Having routed the militia, he turned his men and began assaulting the Continentals left flank. Stubbornly resisting, the Americans were finally forced to withdraw when Cornwallis ordered Tarleton to attack their rear. In the course of the fighting, de Kalb was wounded eleven times and left on the field. Retreating from Camden, the Americans were pursued by Tarletons troopers for approximately twenty miles. Aftermath of Camden The Battle of Camden saw Gates army suffered around 800 killed and wounded and another 1,000 captured. In addition, the Americans lost eight guns and the bulk of their wagon train. Captured by the British, de Kalb was cared for by Cornwallis doctor before dying on August 19. British losses totaled 68 killed, 245 wounded, and 11 missing. A crushing defeat, Camden marked the second time an American army in the South was effectively destroyed in 1780. Having fled the field during the fighting, Gates rode sixty miles to Charlotte by nightfall. Disgraced, he was removed from command in favor of the dependable Major General Nathanael Greene that fall.